When is the time for a young B2B company to start with marketing? Guest: Stefan Repin
May 28, 2021
Our guest is Stefan Repin, a B2B Marketing specialist that used to work in different companies (and travel a lot in the process!). Some topics in today's episode: 1. Importance of personalization in cold messaging 2. When is the time for a young company to start with marketing? (hint: it’s not day 1!) 3. Why marketers prefer working for Americans.
Stefan Repin is a successful B2B Marketer specializing in Account-based marketing. He started his career by working for a small family business. He was selling wine, person to person. That experience taught him how important is the feedback. Then he moved to Budapest and worked for Finnish-Hungarian company. He was in Vienna for a year, exploring a new trend of growth hacking. He also made a trip to Silicon Valley, USA, where he made some business connections.
Check out some lessons he shared on our podcast:
Good points about team management:
- Good leader is emotionally mature. He decides based on strategy and is never reactive.
- Small, focused on cooperation, and motivated team is more productive than a huge team that needs to be governed by a manager.
Lessons for starting companies:
- Your first clients probably won’t give a damn about your Unique Value Proposition or other flashy stuff. They choose you because you were cheaper, or they liked you more than competition. But UVP will matter, when you grow.
- Committing your time to listening to business consultants isn’t profitable in the beginning. First, find a few customers, and only later engage in all the ‘’smart stuff" like UVP.
- Natural development is better than artificially hyping your company. It's like natural selection (it’s evolution baby!) If your company didn't die in the beginning that means it has its place in the market. If it fails, it shows the whole concept wasn’t worth the effort.
- When to hire a marketer? When your own leads dry out. It’s no point doing it earlier.
TIP for companies starting in the marketing industry:
- Be prepared to educate your client. Many companies are not ready to work with marketers. They want numbers and leads and not understanding that marketing is a process.
Link do his profile: