Podcast dedicated to the tech companies' leaders, sales and b2b marketing practitioners from Eastern Europe, who want to attract global clients and build a solid reputation.
Let's start the party! Intro to the podcast.
May 11, 2021 • 20 MIN
In this very first episode I want to introduce you key ideas around this podcast.
1. Which problems I want to solve with this "Go Global Eastern Europe" podcast?
2. Who am I?
3. Why going global is important for us in Eastern Europe?
What do mountain climbing and B2B marketing have in common? Talk with Daniel Zsolt Rényi
May 12, 2021 • 37 MIN
Daniel is CEO of Kler - B2B growth-marketing agency based out of Budapest.
He is also a "Electric B2B" podcast show.
In this episode we discussed:
1. Advantages of Eastern Europe
2. Thoughts about cold emails in 2021
3. B2B branding
4. Account Based Intelligence
When is the time for a young B2B company to start with marketing? Guest: Stefan Repin
May 28, 2021 • 36 MIN
Our guest is Stefan Repin, a B2B Marketing specialist that used to work in different companies (and travel a lot in the process!). Some topics in today's episode: 1. Importance of personalization in cold messaging 2. When is the time for a young company to start with marketing? (hint: it’s not day 1!) 3. Why marketers prefer working for Americans.
How to do business with big cultural differences? Guest: Kasia Richter
June 10, 2021 • 31 MIN
Katarzyna Richter is a cross-cultural psychologist with vast experience in Middle Eastern cultures. In this episode: 1. We discussed the importance of cultural differences in business 2. How to learn different culture fast 3. Thoughts on stereotypes 4. Example of UAE as a country with a culture different to Eastern Europe.
How WePlay Esports got global PR coverage? Guest: Alena Dalskaya-Latosiewicz
June 25, 2021 • 35 MIN
Alena Dalskya works as a PR expert at WePlay Esports. In this episode we discussed: 1. Thoughts about Esports being such a big deal nowadays 2. How to achieve global coverage with PR 3. Importance of an interesting story to share 4. Tips for companies starting with PR
How to use LinkedIn as Account Based Marketing tool? Guest: Andrei Zinkevich
July 27, 2021 • 47 MIN
Andrei Zinkevich. Author, Co-founder and senior B2B Marketing consultant at fullfunnel.io shared some brilliant insights on sales, Marketing and LinkedIn.
On this episode, Andrei shared some brilliant insights on: 1. Account-based marketing and its key elements 2. LinkedIn as ABM tool 3. Obsession with product and scalability (not always in the right way)